Work

Why do you matter?

In the hearts and minds of your audience, the simple, painful truth is that you don’t… or won’t – unless you stop the commodity approach to your brand and start injecting yourself into the bloodstream of modern crowd cultures by systematically weaving your story within theirs.

Marketing your product, service or place is no longer just about crafting a compelling brand story – or barking your message louder than your competitors to gain the attention of an endlessly distracted audience.

Competitive advantage is not gained through a website, advertisement or social media posting, but through an authentic, innovative and fervent brand promise with a defined focus and consistent, holistic delivery across all touch-points – from the grandest spectacle to the simplest gesture.

We get it. And we can help.

We provide marketing and communications services in the following areas:

  • Research
  • Strategy and Planning
  • Branding and Positioning
  • Communications and Design
  • Destination Marketing and Place Branding
  • Digital Marketing
  • Website Design and Development

To view examples of our work, select an image below:

About Us

what matters most

Situated in the High Street area of Edmonton, Odvod Media was founded in 1998 by Orville Chubb and Trudy Callaghan. With both principals coming from a previous business in the print industry, Odvod Media initially focused on printed communications.

When clients started asking for Odvod’s communication expertise for websites, email campaigns and all forms of digital marketing, Odvod became a full-service multidisciplinary marketing and communications company.

Perhaps the truly odd thing about the Edmonton-based marketing and creative firm of Odvod Media is that we refuse to follow the pattern of crafting an intriguing brand story only to have it lost in a noisy marketplace.

We are experienced in giving that extra shove against the norms of conventional thought, which is pivotal to generating cultural relevance.

It’s not about focusing on the platforms themselves to react to your audience, but about harnessing the tools, technologies and trends of every medium to engage the communities that propel them.

It’s about the art of communication.

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How

integrating your brand

Whether looking to grab a foothold, gain market share or capture the interest and allegiance of new audiences, you know you need some help. We’ll show you which conventions to break and which novel ideas to target. From marketing strategy to full creative execution, implementation and management, Odvod Media will help you integrate your brand. Everywhere. That’s the language of leadership.

M
Meet

We meet with you, ask questions, observe, gather facts and develop impressions. With your input, we ensure that we understand your business, its mission and its goals.

E
Explore

Where do you want to be? What is the message and who needs to hear it? We blend our insight and your experience to sharpen your focus, and set your project’s goals and scope. Then we determine the most effective communications strategy.

D
Distil

We help you select from among many powerful marketing methods by balancing your desires, your needs, and what’s practical. We create a plan that’s immediately full-strength, or phased-in with wisdom and foresight.

I
Initiate

We connect the words, images and layout to bring your target audiences to a single conclusion. We manage all aspects of each project to ensure quality, budget and deadline expectations are met by your delivery date.

A
Assess

We assess all results, positive and negative. We learn. One triumph creates the possibility of the next, in an upward spiral toward success. We thrive on the challenge of helping you realize your vision.

Our Team

Odvod Media is a collaborative environment. It has to be. Many of our projects have lengthy timelines (or impossibly short ones) so we have to work well together. We use an online, proprietary management system to track our work and to keep project members in the loop. We are in constant communication with one another, ensuring the best results from the best minds possible.

Trudy
Trudy Callaghan
Principal

What is your secret weapon?
I’m not afraid of anyone and because I’m not very tall – I’m as surprised as you are to hear that – they never see me coming and before they know it I’m running the show.

Choose a book title for the story of your life and/or career…
Lead, follow or get out of the way

What is your writing / drawing / communications tool of choice.
Sharpie pen, I love those things. Black for notes, blue for signing, red or green for editing…

How would you describe your role on the team?
I strive to motivate and coax, push or pull the best out of people. A client once described me as a pit bull…a pretty pit bull, but a pit bull nonetheless.

Orville Chubb
Orville Chubb
Principal

What is your personal motto?
Do what you say and say what you do.

What motivates you?
A good challenge, I love solving puzzles.

What is your secret weapon?
I’m not as dumb as I look – as a teenager I used to say, “I’m not as dumb as you look.” It stumped them back then but I’m getting a bit old for those kinds of wisecracks now.

What is your writing / drawing / communications tool of choice?
Keyboard – ‘cause it comes with spell check.

How would you describe your role on the team?
As a lifelong basketball coach I call ‘em like I see ‘em – be it foul or water cooler double dribble. Ok – I lied about the wisecracks…

Jodi Glen
Jodi Glen
Operations Manager

What is your personal motto?
To bring order to chaos – with my touch, every project, no matter big or small, will be magically coordinated in the most perfect manner possible.

What is your secret weapon?
It’s the ability to know where everything is – even where the pin is in the haystack.

What is your writing / drawing / communications tool of choice?
Pen + paper = lists. Very long lists.
Whether it be running the office or managing the birth of a new website, you can always count on a list from me in the most organized manner possible.

How would you describe your role on the team?
If Odvod was an airport, then I would be air traffic control, directing all Odvodians to ensure they get to their final destinations.

Corey
Corey Brewis
Creative Director

What motivates you?
I’m motivated by the desire to change the world one brand at a time. But coffee gets me up in the morning. And puts me to bed at night. Oh and chicken wings! Man, am I a sucker for chicken wings…

What is your secret weapon?
When I was young and untested, I used to believe that all people in “the biz” were professional liars. I now see myself as a seeker of truth. It’s this relentless search for authentic truth that gives me the strength to tear open the chests of an organization or community to expose the beating heart of its brand. Also, I know how to levitate. 

What is your writing / drawing / communications tool of choice.
Sharpies – black, ultra fine point. If the ends are all chewed up then they’re mine. I can’t write with a ballpoint – they’re not pliable enough to chew.

How would you describe your role on the team?
I’m the smart-assed transplanted Calgarian. Wait – can I say ass on here? Or Calgarian?

Cecilia
Cecilia Wong
Project Manager

What is your personal motto?
“Dress for success.” To me, this means that I start each day with a positive frame of mind, ready to tackle the next task and solve the newest puzzle. Plus it gives me an excuse to shop a lot.

Choose a book title for the story of your life and/or career…
One hundred years of shopping.

What is your writing / drawing / communications tool of choice?
I’m a techie – so whatever the latest Apple product might be (phone, watch, laptop, etc.), I’ll be communicating to my friends, family and team by text, messaging, emailing, etc. on that device.

How would you describe your role on the team?
I’m the translator (being fluent in English, Mandarin, Cantonese and Odvodian). Whether the instructions come via hand gestures, smoke signals or written requests, I’m translating the client’s needs into clear communications for the rest of the team.

Chris Steman
Chris Steman
Web Developer

Role: I build websites and web applications so companies can have an online presence.

What’s the most educational experience you’ve had?: Thirteen years of real-world experience.

What’s a quote you use all the time? Who do you quote it with?: “I am your father.” I quote it all the time to my son.

Robert Falconer
Robert Falconer
Art Director

What motivates you?
My wife is an inspiration. She works tirelessly to keep our home and family running like a well-oiled machine. Our two young children work hard everyday with their studies, which encourages me to push myself and pursue lifelong learning.

What is your secret weapon?
I play nice. Everyone deserves to be treated with respect.

Choose a book title for the story of your life and/or career…
Arrivals and Departures: How I Grew Up Between Airports.

How would you describe your role on the team?
I’ve been referred to as “The Glue” by my officemates. It’s in my nature to be very inclusive with the people I work with.

Breanne
Breanne Lozinski
Graphic Designer

What is your personal motto?
Life’s too short to take yourself too seriously.

What motivates you?
Knowing that everyday is a new challenge to be better than I was yesterday.

What is your secret weapon?
My ability to take a fall off a mountain bike or snowboard and emerge unscathed. I’m a lot tougher than I look. Plus I’m a black belt in typography.

How would you describe your role on the team?
I’m the eternal optimist on the team. Which is probably why it doesn’t bother me at all that nobody laughs at my jokes or stories even though I think I’m absolutely hilarious. Yeah – it doesn’t bother me at all. Honest. Sigh.

Adrienne
Adrienne Vanderheyden
Administrative Assistant

What is your personal motto?
Hard to choose! Either If it’s worth doing, it’s worth overdoing; I prefer to take the road less traveled; or resistance is futile.

What is your secret weapon?
I like to think it’s my writing skills and being able to convey my thoughts in an understandable way. Long-winded perhaps, but understandable.

How would you describe your role on the team?
Given that I’m originally from the Toronto area and my daily activities run anywhere from managing schedules and media tracking to client management to trouble-shooting the cappuccino machine I’d say I’m the office Swiss Army Knife – if Switzerland was the centre of the universe that is.

Lana
Lana Luchianova
Accountant

What is your personal motto?
Having been with the same company for 7 years and never once regretting the choice, I would say choose wisely what your goals and priorities in business are. Keep your promises, be honest and respect people. Treat people the way you want them to treat you.

What motivates you?
Being with Odvod Media and Odvod Publishing – companies that have done so much in business and for the community on so many levels. It’s a main motivator to be a part of them. A new approach to jobs, diversity of business, charity and community appreciations are the cornerstones for such motivation.

How would you describe your role on the team?
I’m the no-nonsense strong lady in the Odvod circus. Which explains why I’m not only in charge of accounting but why I run it from the haunted attic office.

Contact

We work with leaders of organizations who know that brand is a strategic business asset.

But, if you aren’t sure if you are ready to take a bold, creative step forward, don’t fret. Come talk to us for a no-obligation, no-fee discussion and we can decide together if we have a great fit.

 

We are located at:

10221 123 Street NW
Edmonton, Alberta
T5N 1N3

Give us a call

780.451.1379

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