1 article found from "September 2016"

No-ing Your Audience

Marketing is about knowing your audience – who they are, what to say to them and how to get them to listen and care. Quite often though, companies will make the wrong assumptions about potential customers and haplessly slide from know-ing their audience to no-ing their audience. For those of you who don’t yet know me, I’m a transplanted Calgarian now living, working and traversing potholes ‘up here’ in the capital city. ...