“Keep it tight” is solid advice for, well, life. Specifically, it’s a good credo for writers (he wrote, considering ending the post there). Verbosity is bad, especially when it comes to your brand (unless your brand is The Corpulent Society of Grandiloquent Wordsmiths). It’s human nature to want to explain absolutely everything about your wonderful, awesome so-good-wait-until-you-hear-about-all-the-good-things-we-do brand. Enthusiasm is great, but curb it before your website’s landing page looks like an encyclopedia entry or your ads look like short stories (unless that’s your goal, which McDonald’s did to great effect in 2012). ...

Spend enough time reading blogs about writing, and you’ll inevitably come across a few (dozen) articles advocating the virtues of a few “hard and fast” grammar rules (like this one, from the always-great Ragan.com). The authors usually claim that “these are mistakes nearly everyone makes,” then tout them as nearly unforgivable errors, worthy of time in Dante’s ninth circle. Sure, some errors are obvious, embarrassing, and damaging to your brand, such as using the wrong “there.” Others are less so, like using “less than” when you really mean “fewer.” There are, however, many “errors” that are actually just matters of style. ...

And then there were two. Introducing Freddie, our newest office puppy. As our newest salesdog, her duties will include being fluffy, being cute and softening up clients. ...

Inspired by Aron Solomon’s brilliant post at Medium, here’s a few lessons that everyone, from branding buffs to baristas, could learn from the Most Adorable Odvodian, Fynnley. 1. Be friendly to everyone, especially strangers. You don’t have to wiggle your entire body, lick your new acquaintance’s pants or jump up and down (in fact, we recommend against it), but you can extend your hand and smile. ...

For many people, websites are a bit like cars — we’re not entirely sure how they work, we just know that they work. The difference is, it’s not always obvious when a website isn’t working. It doesn’t make a strange noise. It doesn’t have trouble starting in the winter. It just won’t communicate your message (which, in turn, won’t drive people to your business). ...