Process — we talk about it a lot in business, whether it be creating a process or following it. At Odvod, part of our name – MEDIA – even describes our process (see the “How” section of our website). But, what happens when process is not followed? What are the consequences, and what really is at stake? Now, I assure you, the following scenario, although real, did not happen to us, but I’m sure we can all think of instances when a project deviated from its designated process and we had, or tried, to steer it back into the right direction. ...

Your marketing messages tell your brand story. What are your prospective clients hearing? I saw a Tundra comic strip recently that illustrates a common problem. The cartoon depicts a wolf dressed in cheesy clothing standing in a pasture. The sheep that were apparently grazing near him had turned and run off. The caption reads: “I’m starting to have my doubts about this ‘wolf in cheap clothing’ technique.” Words. ...

Marketing is about knowing your audience – who they are, what to say to them and how to get them to listen and care. Quite often though, companies will make the wrong assumptions about potential customers and haplessly slide from know-ing their audience to no-ing their audience. For those of you who don’t yet know me, I’m a transplanted Calgarian now living, working and traversing potholes ‘up here’ in the capital city. ...

Scrolling through Twitter this morning, I found HubSpot’s blog for a list of 30 amazing marketing tools and tips. The one that jumped out was www.factbrowser.com — a complete time-sink for a factoid geek like me, but something that could support a whole lot of persuasive arguments. I mean, who knew that one third of all grandparents have a Facebook account, or that in Europe, 67 per cent of Internet users listen to the radio online? ...

On the web today, everything is about video. A bold statement? Maybe. The truth? Definitely. No longer are people going online expecting to simply read new information — they also want to absorb it via the wonderful medium of video. If you have yet to incorporate video on your business’s website, here are a couple of reasons why you might want to consider doing so: Video Explains Things Easily – Have you ever visited a website and been greeted by an article a mile long, that you wouldn’t even dream of taking the time to read? ...