Smart, articulate and experienced –
that was the impression we got when we first met the management team at Bancorp Financial Services in Vancouver, B.C. A member of their senior management team was aware of a branding and website project we had lead in Edmonton that so impressed her, she asked to meet with us to discuss the potential of their company rebrand.
Once we met with them, we were confident we could help them with the challenges they faced. Part of what makes them good at what they do is the fact that they are a group of leaders, but sometimes that is the very thing that makes it difficult for an organization to agree on the elements of a rebrand, or the scope of a new website. Fortunately we know how to navigate through that challenge and lead them through several group and one-on-one discussions to help them focus on their “authentic selves.”
Bancorp was at a strategically significant point in its history: it was structurally reorganizing itself with a “changing of the guard” while bouncing back from the 2008 downturn, and it was intent on immediately becoming more competitive on the retail investment side of its business.