Marketing is about knowing your audience – who they are, what to say to them and how to get them to listen and care. Quite often though, companies will make the wrong assumptions about potential customers and haplessly slide from know-ing their audience to no-ing their audience. For those of you who don’t yet know me, I’m a transplanted Calgarian now living, working and traversing potholes ‘up here’ in the capital city. ...

Ah, spring. A time of year filled with hope, clichés (including one about young men’s fancies that doesn’t really make much sense) and, well, often snow. It’s also a great time to get back outside and get active. After all, Alberta has the most diverse landscape in North America, so right now is a great time to take advantage of it. ...

The other day, after the third or fourth snowfall of the season, a passé idea for a meme started popping into in-boxes across my city. It griped about the weather, took shots at our transit system, our architecture and our workforce. It wasn’t that witty, or even all that biting. It made me sigh, though. Given any 10-second window, I can recite 20 great things about Edmonton. ...