Show Your Clients How Much You Care

This Sunday is Mother’s Day, and it’s likely you are planning a surprise 40-float parade, featuring everyone she has ever known and her three favourite bands, leaving no doubt that she is the most awesome mom ever and you’re the most amazing offspring ever.

Or maybe you’re getting her flowers. She’ll like that.

It’s important to remember, however, moms aren’t the only ones who appreciate a thank you.

Perhaps it’s time to show your clients how much you appreciate them and always have, ever since the day your business was born. They’ve done so much for you — kept clothes on your back, food on your plate and heat in your house. They’ve stuck by you through thick and thin.

So maybe you’re thinking about getting them a little something or holding an event.

When considering a customer appreciation event, it’s easy to get caught up in buying all sorts of swag with your business’ name and logo sprawled across it.

But it’s important to consider your brand. Everything you put out to your customers builds a connection between them and your brand.

Ask yourself — does a tape measure with your logo suit your bakery? Or would a blowout sale match your high-end fixture company?

Be sure to carefully choose something that reflects your brand and what your business stands for. Everything you do conveys a message about your company — make sure it’s right.

If you need a hand figuring out what that is, give us a call or send us an email.

Perhaps you can refer us to a florist. And parade organizer.