1 article found in "Punctuation"

Simple Cure for Apostrophe Angst

Imagine seeing your redonkulous spelling mistake plastered on banners seven-feet high at a flagship store in a major city, repeated in hundreds of other places during a countrywide advertising campaign, and then lampooned mercilessly on Twitter. Naturally, your gaffe threatens to mock you online, forever, too. That’s what happened with a 2011 Boxing Day ad campaign by Australian department store Meyers, which reminded customers that, “Early bird get’s the right size.” Embarrassing photo evidence here: An act of awful apostrophe is humiliating. ...