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27 articles found by "Cecilia Wong"

The Importance of Process

Process — we talk about it a lot in business, whether it be creating a process or following it. At Odvod, part of our name – MEDIA – even describes our process (see the “How” section of our website). But, what happens when process is not followed? What are the consequences, and what really is at stake? Now, I assure you, the following scenario, although real, did not happen to us, but I’m sure we can all think of instances when a project deviated from its designated process and we had, or tried, to steer it back into the right direction. ...

Moar Betterer: Thank You, Odvod, and Goodbye

After an illustrious five years of service, my tenure as art director at Odvod Media is sadly coming to a close. And what a time it has been. From a fresh-faced graduate of the London College of Communication, Odvod has molded me into the sharp-eyed falcon of design that I am today. That might be over-salting it somewhat, but my time here has definitely been an education, and with a degree of certainty I can say that I am not the first, nor the last person who has benefited greatly from working here. ...

Canada’s New Anti-Spam Laws and How They Will Affect You and Your Business

We’ve said it before and we’ll say it again — the Internet is real life, which is why having an inbox packed with unsolicited emails is just as aggravating as dinnertime sales calls. The Canadian government has heard the cries of many and taken action. Passed by Parliament in December of 2010 and expected to come into force July 1 of this year, Canada’s anti-spam legislation will have repercussions for you and your business. ...

Check Your Words Before You Wreck Your Brand

The stage was set, with a dozen or so giant screens and #branding slapped on everything. The perfect location was chosen — Ryerson University’s Digital Media Square. The people behind the podium were all prominent players who had a hand in the massive announcement. But when Ontario premier Katherine Wynne took the stage to announce her new initiative to increase government transparency, the audience could focus on only one thing — the glaring spelling error on the podium. ...

Embrace Your Business’ Size and Succeed

On our recent Internet outings, we stumbled across an article titled “Seven tips to make your business appear bigger.” Aside from the title being obvious link bait, it does contain solid advice from Fleur Madden and most of the tips are useful for very small startups (aside from six and seven, six being sorely misguided and seven could be condensed to “just lie”). ...