Some of you will have received our Christmas card in the mail by now. If not, then our apologies to you, but c’mon – these things don’t grow on trees you know! Christmas card or no, in the spirit of seasonal joy we hope you find the time in your busy day to make a little merry. So grab your mouse, a glass of cheer and a loved one or two (your CFO will work in a pinch – everyone loves a numbers person) and get a little festive. ...

Marketing is about knowing your audience – who they are, what to say to them and how to get them to listen and care. Quite often though, companies will make the wrong assumptions about potential customers and haplessly slide from know-ing their audience to no-ing their audience. For those of you who don’t yet know me, I’m a transplanted Calgarian now living, working and traversing potholes ‘up here’ in the capital city. ...

When you work in a creative industry such as marketing, it sometimes helps get the creative juices flowing by being surrounded by artistic inspiration. Nothing breathes character and storytelling like the ambiance of a building approaching its centenary birthday! But with exposed brick walls, warmly creaking floors and the architectural charm of our converted office comes other .. erm, “perks”. ...

I’m having apostrophe angst. Oh, it’s not because I’m not sure if I need one or not — it’s because I’ve seen several that shouldn’t be there. On my drive to work there’s a billboard I often glance at. The most recent artwork is promoting a radio station that plays music from the 80s and 90s. Alas, whoever approved the design of the billboard overlooked the errant apostrophes… ...

We’re proud of Edmonton. We’re proud of this city’s incredible year-round festivals, amazing places to dine and drink, a state-of-the-art arena that will welcome our Oilers this fall, and a new world-class museum on the horizon. We’re especially proud of our growing arts community and our long-term collaborative relationship with Edmonton-based not-for-profit groups such as Citie Ballet and the Nina Haggerty Centre for the Arts. ...