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GOAL 2. EXPAND OUR REACH
Key Strategies
1
Grow granting with under represented groups traditionally left out of philanthropy.
2
Grow giving with new
target audiences.
3
Provide more flexible
giving options.
Why it’s important:
Though ECF is the largest non-governmental funder of Edmonton’s charitable sector, we continue to be “Edmonton’s best kept secret.” There are many groups that are left out of participating in, and benefitting from, the philanthropy ECF provides.
4
Revitalize ECF’s brand and
communication strategy.
Given the interconnected nature of community needs and challenges, it is difficult to solve issues when entire groups are not represented. The more people who know who we are, what we do and how we can help, the more people will see ECF as a fantastic opportunity to think differently about philanthropy.
What SUCCESS looks like in 3 years
Over the coming years Edmonton’s diversity will be reflected in our donors and community partners. ECF will expand its reach and grow granting with underrepresented groups, and increase giving from new audiences. While still maintaining our focus on endowments, flexible giving models will be available to allow individual and corporate donors more opportunities to move from transactional to transformational philanthropy. We will use our knowledge of the charitable sector to help donors better understand community interests, needs and priorities. There will be an increase in awareness of the positive impact ECF has on our community.
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