Process — we talk about it a lot in business, whether it be creating a process or following it. At Odvod, part of our name – MEDIA – even describes our process (see the “How” section of our website). But, what happens when process is not followed? What are the consequences, and what really is at stake? Now, I assure you, the following scenario, although real, did not happen to us, but I’m sure we can all think of instances when a project deviated from its designated process and we had, or tried, to steer it back into the right direction. ...

Many organizations spend thousands upon thousands of dollars attempting to figure out how to use social media to their advantage. Meetings are held, gurus are brought in and tweet upon tweet is sent into the Internet ether. Sometimes it works, sometimes it doesn’t. That tweet you’ve spent so much time and energy on and waited for the perfect moment to send out may not get picked up. ...

Scrolling through Twitter this morning, I found HubSpot’s blog for a list of 30 amazing marketing tools and tips. The one that jumped out was www.factbrowser.com — a complete time-sink for a factoid geek like me, but something that could support a whole lot of persuasive arguments. I mean, who knew that one third of all grandparents have a Facebook account, or that in Europe, 67 per cent of Internet users listen to the radio online? ...