Your marketing messages tell your brand story. What are your prospective clients hearing? I saw a Tundra comic strip recently that illustrates a common problem. The cartoon depicts a wolf dressed in cheesy clothing standing in a pasture. The sheep that were apparently grazing near him had turned and run off. The caption reads: “I’m starting to have my doubts about this ‘wolf in cheap clothing’ technique.” Words. ...

The other day, after the third or fourth snowfall of the season, a passé idea for a meme started popping into in-boxes across my city. It griped about the weather, took shots at our transit system, our architecture and our workforce. It wasn’t that witty, or even all that biting. It made me sigh, though. Given any 10-second window, I can recite 20 great things about Edmonton. ...

One of the qualities we’re most proud of here is our versatility. Members of our staff all have expertise in one creative field, but many are forces to be reckoned with in others, too. We love that about our colleagues, even when it opens doorways that demand to be walked through. Randy Hayashi has been a vital element of Odvod Media since the beginning, as our graphic designer and, at one time, our business partner. ...