Marketing is about knowing your audience – who they are, what to say to them and how to get them to listen and care. Quite often though, companies will make the wrong assumptions about potential customers and haplessly slide from know-ing their audience to no-ing their audience. For those of you who don’t yet know me, I’m a transplanted Calgarian now living, working and traversing potholes ‘up here’ in the capital city. ...

Many organizations spend thousands upon thousands of dollars attempting to figure out how to use social media to their advantage. Meetings are held, gurus are brought in and tweet upon tweet is sent into the Internet ether. Sometimes it works, sometimes it doesn’t. That tweet you’ve spent so much time and energy on and waited for the perfect moment to send out may not get picked up. ...

There’s some glorious new art adorning the walls of the House of Odvod. Former Odvodian Randy Hayashi created an amazing (and large) painting of 124 Street, our ‘hood. As you can see, he knows what he’s doing when it comes to creating beautiful works of art. We’re more than thrilled to have it on our wall. To check out more of Randy’s art and maybe grab a piece for your own bad self, check out his site. ...

Our ranks are filling in here at Odvod. Introducing… Drum roll please… Our new resource co-ordinator, Cale Waterhouse! Originally hailing from the thriving metropolis of St. Paul, Alberta, Cale brings marketing knowledge and a sharp eye for details and aesthetics to the House of Odvod — something there’s never too much of. Aside from being a freelance makeup artist for bridal, editorial and film, she also just happens to be a classically trained vocalist (but she fits more into the jazz or blues genres, so don’t yell “Free Bird!”). ...

Introducing Fynnley T (the “T” stands for “Trouble”), who now takes over the title of Most Adorable Odvodian. Her new duties include napping, chewing on things and never checking her email. ...