Process — we talk about it a lot in business, whether it be creating a process or following it. At Odvod, part of our name – MEDIA – even describes our process (see the “How” section of our website). But, what happens when process is not followed? What are the consequences, and what really is at stake? Now, I assure you, the following scenario, although real, did not happen to us, but I’m sure we can all think of instances when a project deviated from its designated process and we had, or tried, to steer it back into the right direction. ...

When you work in a creative industry such as marketing, it sometimes helps get the creative juices flowing by being surrounded by artistic inspiration. Nothing breathes character and storytelling like the ambiance of a building approaching its centenary birthday! But with exposed brick walls, warmly creaking floors and the architectural charm of our converted office comes other .. erm, “perks”. ...

We’re proud of Edmonton. We’re proud of this city’s incredible year-round festivals, amazing places to dine and drink, a state-of-the-art arena that will welcome our Oilers this fall, and a new world-class museum on the horizon. We’re especially proud of our growing arts community and our long-term collaborative relationship with Edmonton-based not-for-profit groups such as Citie Ballet and the Nina Haggerty Centre for the Arts. ...

Odvodians broke bread, drank wine, played a round of musical chairs and then stood-up at the Here’s Nina event. Why? Because we support the ability of those with disability to create art. Congratulations to the Nina Haggerty Centre for the Arts (The Nina — pronounced nine-ah) for another amazing evening. Now in it’s second year, Here’s Nina! is a night that celebrates and supports all of the incredible talent that flows out of this inspiring organization. ...

Congratulations to Bon Ton Bakery’s new renovation and complete makeover. After a lot of hard work and many long hours spent dreaming of how to improve on something that’s already obsessively good, they’ve exceeded all expectation! Everything from the logo to the storefront, and every square inch of retail space has been renovated and redesigned. Even the parking lot got a facelift. ...